In a short-term project for the mental health management app operated by the BlueSignum team, I undertook the branding task of creating an AI character environment. This involved conducting motion graphic design to bring the concept to life.
I received the character files from BlueSignum and shared them on Figma for collaboration.
I imported the shared design source into Illustrator and re-drew the character's poses.
To make the character feel warm, cuddly, and snu, I designed props to evoke a cozy and comforting feeling.
To achieve the fluttering butterfly effect, I created multiple layers and added animation to bring it to life. For the sensation of trees and grass swaying, I incorporated particle effects using After Effects. Through character limb rigging, I conveyed the sense of the character lying down and resting.
Under the clear sky, a boat is placed on a meadow, and the character lies down, gazing at the flowers while playing with butterflies. This imagery has become the branded character, capturing a serene and playful essence.